PRIVACY POLICY
Effective Date: December 28, 2025
1. INTRODUCTION
Welcome to YM Performance (referred to herein as “Company,” “we,” “us,” or “our”). We recognize that trust is the foundation of the client-coach relationship, and we are deeply committed to protecting the privacy and security of our clients and website visitors.
This Privacy Policy is designed to transparently explain how we collect, use, disclose, and safeguard your information across all our interactions, whether you visit our website, www.ymperformance.com, or use our physical and digital fitness training services in-person or remotely.
By accessing our website or utilizing our various services, you are acknowledging and agreeing to the terms outlined in this Privacy Policy. If you do not agree with any of the terms of this privacy policy, please discontinue access to the site immediately and do not use our services.
2. INFORMATION WE COLLECT
In the course of providing our services, we collect various types of information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or device, collectively referred to as “Personal Information”. This information is gathered through forms you complete, data you input into apps, and automated technologies.
A. Personal Identifiers
We collect standard personal identifiers when you register for an account or inquire about services. This includes Contact Data such as your full name, mailing address for billing or shipments, email address for digital communication, and telephone number. We also collect Account Credentials, specifically the usernames and passwords necessary for you to access our client portal or affiliated coaching apps securely.
B. Health and Fitness Data (Sensitive Information)
Given the highly personalized nature of our performance coaching programs, it is essential that we collect high-level personal health information, which is treated with elevated sensitivity. This includes Physical measurements such as current weight, height, body fat percentage, and muscle mass composition. We also require a comprehensive Medical history, including past and current injury history, surgeries, and any known physical limitations that may affect training. Furthermore, we gather data on Nutrition habits and dietary restrictions to provide guidance, alongside Performance metrics like current strength levels, aerobic capacity tests, and resting or active heart rate data.
C. Financial and Payment Data
To facilitate transactions for our services, we collect financial data, including credit card numbers, bank account information for ACH transfers, and associated billing addresses. Important Note: To ensure maximum security, all raw payment data is processed directly by secure, PCI-compliant third-party service providers (e.g., Stripe, Square). We do not store full credit card numbers or sensitive bank details on our local servers at any time.
D. Automated Technical Data
When you interact with our digital platforms, we automatically collect certain technical data. This includes Usage Data, such as your IP addresses, browser types and versions, operating systems, referring URLs that brought you to our site, and specific pages viewed during your session. Regarding Cookies and Tracking, we use cookies, web beacons, and similar tracking technologies to enhance user experience, remember your preferences, and analyze site traffic patterns to improve our digital offerings.
3. HOW WE USE YOUR INFORMATION
We use the specific information we collect primarily to optimize your training experience and for the following business purposes:
Service Delivery: To create highly customized strength, conditioning, and nutrition programs tailored specifically to your unique physiology and goals.
Communication: To maintain contact with you, sending workout schedules, routine progress reports, and necessary administrative updates regarding facility hours or policy changes.
Billing: To securely process one-time payments and manage ongoing membership subscriptions or training package renewals.
Safety: To ensure all prescribed training programs are safe and appropriate based on your provided medical background and injury history, minimizing risk.
Marketing: To send newsletters or promotional offers regarding new services or workshops, but only with your express “opt-in” consent beforehand.
Legal Compliance: To comply with all applicable regulatory requirements under Florida state and Federal laws.
4. DISCLOSURE OF YOUR INFORMATION
We are committed to protecting your privacy and do not sell, rent, or trade your Personal Information to third parties for their own marketing purposes under any circumstances. However, in order to operate our business effectively, we may share information in the following specific situations:
Third-Party Service Providers: We share necessary data with trusted vendors who perform essential services on our behalf, such as payment processing, data trend analysis, email delivery systems, and hosting services (examples include platforms like Trainerize, TrueCoach, or Google Analytics).
By Law or to Protect Rights: If we believe in good faith that the release of information about you is necessary to respond to legal process, such as a subpoena, to investigate or remedy potential violations of our policies, or to protect the rights, property, and physical safety of others, including our staff and clients.
Business Transfers: We may share or transfer your customer information in connection with, or during negotiations of, any business restructuring, merger, sale of company assets, financing, or acquisition of all or a portion of our business by another entity.
5. FLORIDA PRIVACY RIGHTS
As a Florida-based business operating physically within the state, we fully comply with the Florida Information Protection Act (FIPA) (Fla. Stat. § 501.171), designed to protect the personal information of Florida residents.
A. Data Breach Notification
In the unfortunate event of a breach of our security system that leads to the unauthorized acquisition of your “Personal Information” (as specifically defined by FIPA), we will notify you and the relevant authorities, including the Florida Department of Legal Affairs, in accordance with the strict timelines and procedures mandated by Florida law (generally providing notification within 30 days of discovery).
B. Disposal of Records
When customer records containing personal information are no longer needed, we take all reasonable measures to dispose of, or arrange for the secure disposal of, such records within our custody or control. This is achieved by shredding physical documents, erasing digital files, or otherwise modifying the personal information in the records to make it unreadable or undecipherable through any feasible means.
6. DATA SECURITY
We utilize a variety of robust administrative, technical, and physical security measures designed to help protect your personal information from unauthorized access or disclosure. While we have taken reasonable, industry-standard steps to secure the personal information you provide to us, please be aware that despite our best efforts, no security measures are absolutely perfect or impenetrable, and no method of data transmission over the Internet can be guaranteed against any anticipation or other type of misuse by bad actors.
7. CHILDREN’S PRIVACY (COPPA COMPLIANCE)
Our websites and performance services are intended solely for adults aged 18 and over. We do not knowingly collect or solicit personal information from children under the age of 13 in compliance with COPPA. If we learn that we have inadvertently collected personal information from a child under age 13 without proper verification of parental consent, we will take immediate steps to delete that information as quickly as possible from our systems. If you are a parent or guardian and believe we might have any data regarding a child under 13, please contact us immediately so we can resolve the issue.
8. YOUR PRIVACY CHOICES
You have specific rights regarding the control of your personal data. Regarding Account Information, you may at any time review or change the information stored in your account settings or terminate your account entirely by contacting us directly. For Emails and Communications, if you no longer wish to receive non-essential correspondence, emails, or other marketing communications from us, you may easily opt-out by clicking the “Unsubscribe” link found at the bottom of our emails or contacting us directly to update your preferences. Regarding Cookies, most web browsers are initially set to accept cookies by default, but you can usually choose to set your browser settings to remove or reject specific cookies if you prefer.
9. CHANGES TO THIS POLICY
We reserve the right to make changes to this Privacy Policy at any time and for any reason, such as to reflect changes in our services or legal requirements. We will alert you about any material changes by updating the “Last Updated” date found at the top of this Privacy Policy. You are strongly encouraged to periodically review this Privacy Policy to stay informed of updates and how we are protecting your information.
10. CONTACT US
If you have specific questions or comments about this Privacy Policy or our data practices, please do not hesitate to contact us at:
YM Performance [6912 Asphalt Ave, Tampa, FL 33614]
Email: [email protected]
Phone: (813) 486-3009
